8.2.18 There’s a common assumption in the business world that going with a name-brand service provider is a safer bet than choosing a smaller, lesser-known firm. That perception exists in the PR industry, too. However, a firm’s size isn’t the real indicator of risk. There are other important factors that companies should consider when searching […]
read more7.26.18 Next in our series of blog posts from Group Gordon’s summer interns, Renee Weisz leverages skills learned at school to find the perfect reporter to pitch. In PR, it can be disheartening to send out a pitch only to have every reporter respond in a chorus of “thanks, but no thanks.” You probably spent […]
read more7.19.18 Do business-to-business (B2B) PR and business-to-consumer (B2C) PR have anything in common? For many PR professionals, the two specialties are worlds apart. While differences do exist, B2B and B2C PR professionals often mirror each other in terms of strategies they employ and objectives they target. Below we focus on what the approaches to B2B […]
read more7.12.18 Kicking off our series of blog posts from Group Gordon’s summer interns, Sarah Lewis examines how World Cup athletes are using their social media platforms on the world stage. This June and July, social media platforms have been flooded with World Cup content. In just two weeks, #worldcup2018 appeared in over 1.5 million Instagram […]
read more6.7.18 Last week, actress Roseanne Barr of Roseanne tweeted a racist comment directed at Valerie Jarrett, an Obama White House advisor. Twitter users, including actors on the show and other celebrities, wasted no time in condemning her tweet and calling on ABC to cancel the show. ABC’s entertainment president, Channing Dungey, called Barr’s tweet “abhorrent, […]
read more5.31.18 We recently hosted a webinar on the ways in which thought leadership-building efforts in legal marketing and communications can advance firms’ business objectives. You can check it out here. We also wanted to expand on some of the tactics that we touched on in the session. In this post, we’ll go through the steps to […]
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