Blog

PR LESSONS FROM “SUSSEXIT”

February 6, 2020

Group Gordon’s Hillary Wasserman examines what the royals can teach us about effective communication. On January 8, the Duke and Duchess of Sussex – otherwise known as Meghan Markle and Prince Harry – posted an Instagram that stunned the world and nearly broke the internet. The couple announced that they would be leaving the royal […]

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Communication in the Age of Disinformation

January 16, 2020

Group Gordon’s Nick Berkowitz explains why, in the age of disinformation, it’s essential to know your target audiences and ensure they trust your communications. With the Iowa Caucus just a few weeks away, efforts to warp public opinion are in full swing, especially through digital disinformation. On Monday, The New York Times reported that the […]

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The Power of Social Media Campaigns to Effect Change: #NotAgainSU

December 12, 2019

GG’s Erin Gaffney takes a close look at why the social media movement #NotAgainSU grew and influenced change. This past November, Syracuse University found itself in the national spotlight for a crisis concerning systematic racism. More than 11 hateful and racist crimes were reported on campus, with these accounts including verbal abuse, vandalism, and an […]

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Should you use Reddit?

December 2, 2019

GG’s Eric Margolis takes a deep dive into Reddit, explaining how the platform works and why it might make sense for your organization.  You’ve probably heard of Reddit, the so-called “front page of the Internet.” But did you know that Reddit is the 6th most popular site in the U.S. and 18th in the world? […]

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Strong Crisis Management Begins Long Before the Crisis

November 14, 2019

Group Gordon’s Nick Bonavolonta explains why crisis management should really begin with proactive PR efforts before any challenges arise. In my last post, I outlined the key components of a crisis plan and the value of having one in place when a challenging situation arises. While being ready to play defense at a moment’s notice […]

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To Podcast or Not to Podcast?

November 4, 2019

Is launching a podcast worth it? Group Gordon’s Carla Pisarro weighs in. In 2019, podcasts are everywhere you look (or listen). While the term “podcast” has been around since 2004—a mashup of “iPod” and “broadcasts”—podcasts have exploded in mainstream popularity in the last two years. Most Americans now report that they listen to podcasts at […]

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