Blog

Group Gordon’s James Seaton breaks down how small businesses should rethink their communications approach in response to the ongoing COVID-19 crisis. It is a trying time for small businesses: Roughly between 66,000 to more than 100,000 small businesses in the US have closed since the onset of the pandemic, and others, struggling to stay alive, […]

Group Gordon’s Marykate Cary looks at the lessons learned from a turbulent start to 2020 and how they can guide organizations moving forward. Needless to say, the coronavirus pandemic has caused a rapid shift in the media landscape. At the national level, a news cycle dominated by election coverage disappeared overnight. In local markets across […]

Group Gordon’s Jacob Rodriguez discusses how the best brand messages this year recognize the intersections between Pride 2020 and the Black Lives Matter movement. As Pride 2020 nears its end and nationwide protests against racial injustice continue, a number of companies have struggled to decide when to vocalize support for Black Lives Matter and when […]

The murders of Ahmaud Arbery, Breonna Taylor, Tony McDade, and George Floyd are only the latest reminders of the institutional racism and systemic bias Black Americans face in big and small ways every day. Group Gordon stands firm in our commitment to equity. We have the opportunity and responsibility to create positive change together—internally, for […]

Group Gordon’s Alison Berg shares tips for staying informed without getting overwhelmed by the news. Working in PR, it is essential to stay on top of breaking news and mobilize clients accordingly. As an added bonus, my knowledge of current events helps me dazzle at dinner parties and back up my outspoken opinions.   While I […]

Group Gordon’s Jordan Miller breaks down the features that make for good email communication with customers, especially when a brand stumbles. New York has been in quarantine (or, as some would put it, on “PAUSE”) for one hundred years. Time is meaningless, measured in the space between Zoom calls. People are being forced to spend […]