Blog

Group Gordon’s Jordan Miller breaks down the features that make for good email communication with customers, especially when a brand stumbles. New York has been in quarantine (or, as some would put it, on “PAUSE”) for one hundred years. Time is meaningless, measured in the space between Zoom calls. People are being forced to spend […]

Group Gordon’s Jenny Friedman examines why Governor Andrew Cuomo’s approach to the coronavirus has revealed true leadership. Crises present a unique opportunity for leaders to show the public their true character. Beyond the actions they take, their communication plays a critical role in how they are judged. Think of FDR in his fireside chats during […]

Group Gordon’s Rhani Franklin offers tips to keep your use of social media healthy during the coronavirus pandemic. With everyone I know and love ordered to stay at home for the foreseeable future, I’ve found myself relying on social media to keep in touch with family and friends – and I’m not the only one. […]

Group Gordon’s Jacob Rodriguez outlines key principles consumer-facing businesses should consider when responding to a global crisis. We’re in uncharted, once-in-a-generation territory with the novel coronavirus. The pandemic has made apparent just how important it is to be ready in the face of a global crisis. When it comes to a global crisis, solving the […]

Group Gordon’s Andrew Jarrell looks at the limitations of purpose- and values-driven marketing. I love the NBA. The league, more than any other professional sport, has embraced diversity, leaned into player empowerment, and demonstrated an openness to new ideas and perspectives. Adam Silver, the beloved commissioner, is smart and methodical. He reminds you of a […]

Group Gordon’s James Seaton tackles the winning gameplan for the 2020 Super Bowl’s most successful ads. Super Bowl LIV saw a wide range of wacky, gripping, thought-provoking, and downright silly ads. Always a highlight of the event, Super Bowl ads keep your eyes glued to the TV during game breaks, sparking debates about which is […]