Blog

Group Gordon’s Charlotte Marratta examines why a college admissions scandal got caught in the media spotlight. The recent college admissions bribery scandal has been storming headlines for the past week. Sure, parents have been paying large sums of money to get their children into the school of their choice for decades. But they’ve been doing […]

Group Gordon’s Sarah Naco has the scoop on the importance of getting your client’s voice right. When I think about getting a client’s voice right, I like to imagine being in an ice cream store (and it’s not because of my perpetual sweet tooth). Similar to how an ice cream parlor has many flavors to choose […]

Group Gordon’s Laura Thurber examines why communication about the L train’s future has gotten off track. Any New Yorker, no matter how long they have lived in the city, has a subway horror story or two. Mine include delays so long it took me an hour to go 3 blocks and bent glasses from a […]

Group Gordon’s Marykate Cary shares ways to set yourself up for success with any new client relationship.  The first few weeks of a new client engagement are critical for creating a productive partnership. Getting off on the right foot with a new client sets you up for communications success in the year ahead and for […]

Group Gordon’s Jordan Miller explains why a food magazine he doesn’t read has him hooked on social media. Earlier this week, a short work break turned into 17 minutes and 54 seconds (plus three commercial breaks) spent watching a video of Bon Appétit food director Carla Lalli Music teaching a famous drag queen how to […]

Group Gordon’s Nick Bonavolonta shares tips for getting your spokespeople quoted in the news. No matter what your company or organization does, your team is bound to include experts on topics relevant to your industry and beyond. One way to translate their knowledge into building your company or organization’s brand is through expert commentary. This […]