Matt Damon Stays on Message

August 28, 2014

Group Gordon’s Elana Rueven blogs about the right way to support a cause AND stay on message. 8.28.2014 It’s fair to say that the wild popularity and widespread reach of the ALS Ice Bucket Challenge has underscored the power of social media to revolutionize how nonprofits will consider fundraising in the future. From Oprah to […]

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Social Media and Disrupting the Balance of Power: Or, Why Your Angry Tweet Matters

August 14, 2014

Group Gordon’s Jordan Miller blogs about how social media gives individuals – and brands – more power than ever before. 8.14.2014 By now, people all over the world have heard (or heard of) last month’s infamous Comcast customer service call, in which a couple was berated and attacked for nearly 20 minutes before a representative […]

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Women in the media

July 30, 2014

Group Gordon’s Elizabeth Gemdjian blogs about women and the roles they play in media. 7.30.2014 Recent weeks have yielded a number of compelling, inspiring, and debate-inducing works from or about women who work in, work with, or express themselves through the media. These representations of and testimonies from women offer thought-provoking looks at the status […]

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Can’t I have the spam without the spam?

July 16, 2014

Senior Associate Zigis Switzer blogs about the implications of recent legislation in Canada which may have far-reaching consequences for North American businesses. 7.16.2014 “I don’t like spam!” — Monty Python On July 1, 2014, CASL (Canada’s Anti-Spam Legislation) went into effect, strictly forbidding the transmission of commercial electronic messages to persons without their express consent. […]

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Three things you didn’t know about Instagram

June 20, 2014

Senior Associate Sonie Guseh gives us the lowdown on Instagram. 6.20.2014   For many companies, Instagram still feels like new, uncharted territory, and it’s unclear for many just how to leverage it as part of their social media marketing mix. While the platform can be a gem when it comes to reaching engaged consumers, don’t […]

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Dear GiGi: I own a boutique B2B company trying to establish itself in the professional services industry. What are some easy first steps you would recommend in terms of social media? Are there resources we could use to become more knowledgeable on social media? When is it appropriate for us to engage a PR company to represent us?

June 7, 2014

Dear Mara – One of the most important factors behind choosing where, when, and how to employ social media tactics is in identifying the audience you are trying to reach first. As a high-touch B2B company, you’ll want to reach a targeted segment of leaders who either directly impact or influence the decision-making at the […]

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