Blog

5.31.18 We recently hosted a webinar on the ways in which thought leadership-building efforts in legal marketing and communications can advance firms’ business objectives. You can check it out here. We also wanted to expand on some of the tactics that we touched on in the session. In this post, we’ll go through the steps to […]

Group Gordon’s Minari Karunatilake blogs about reclaiming brand image after a crisis.  The brand’s dream dresses were red carpet staples, worn by celebrities at the pinnacle of Hollywood stardom. That was Marchesa then, before it was sucked into a nightmare following abuse, assault, and harassment allegations against Harvey Weinstein in October 2017. These allegations included […]

Group Gordon’s Maya Kriet offers tips for maximizing internal resources to fill your content pipeline. 8.18.15 Content can be a marketer or PR professional’s best friend. A single valuable piece of content can have a trickle effect, becoming a source of countless other nuggets of communications gold. With one great industry survey and set of […]

Last but not least in our series of blog posts from Group Gordon’s summer interns, Avery Suter applies lessons learned as a campus tour guide to navigating media interviews. 8.6.15 A media interview with a top-tier outlet is a golden opportunity for an organization, company, or brand… if it goes well! However, for many leaders […]

Next in our series of blog posts from Group Gordon’s summer interns, Emily Perelman applies lessons from navigating nerve-racking PR situations to overcoming interview butterflies in any situation. 7.30.15 Everyone knows that pre-interview feeling of butterflies, the combination of excitement with nervousness, and, sometimes, even slight perspiration. In PR, an industry with few guarantees, those […]

Next in our series of blog posts from Group Gordon’s summer interns, Hyunji Ward challenges common myths about public relations with evidence from her first experiences in the industry. 7.23.15 In the stress of hunting for a position in the professional world, either as a recent grad or an intern, it can be difficult to […]