How My Experience in Journalism Prepped Me for My PR Internship
August 5, 2021
GG intern Melanie Taylor finds parallels between her previous journalism roles and current PR internship. Starting as an intern at Group Gordon this summer, I was unsure of how my prior experience in journalism would translate to a stint in PR. Quickly, though, I realized that journalism and PR are two sides of the same coin and that my […]
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PR Lessons From the National Spelling Bee
July 15, 2021
Group Gordon’s Kerry Close spells out the lessons from her spelling bee success that have translated over to a career in PR. Last week, the world stood in awe of a 14-year-old girl from Louisiana named Zaila Avant-garde, who flawlessly spelled her way through 18 rounds of competition to be crowned the 2021 Scripps National […]
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Communicating a Leadership Change
June 28, 2021
Group Gordon’s Carla Pisarro explains how to communicate a leadership change effectively both internally and externally. Almost every business, at one time or another, will go through a leadership change. Change is always challenging, especially transitions involving senior staff members who oversee other employees. But a smart communications strategy can smooth out bumps in the […]
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Communicating About Mental Health Resources
June 10, 2021
Group Gordon’s Morgan Schare shares guidance for businesses for communicating about mental health resources to their employees. As businesses plan for the next phase of the pandemic and what that means for work, it’s critical that they plan for the mental health and wellness concerns of their employees. According to a recent report by the […]
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What PR Taught Me About Parenting
May 20, 2021
Group Gordon’s Lana Gersten reflects on PR skills that translate to parenting – and vice versa! Parenting a three-year-old and an almost one-year-old is challenging at any time. When you throw in a global pandemic, the challenges grow exponentially. I frequently ask for and take advice from my tribe of parent friends for matters big […]
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Social Media Lessons from the Pandemic
May 6, 2021
Group Gordon’s Marykate Cary shares social media lessons from the COVID-19 pandemic that will still have relevance and tangible benefits during recovery and post-pandemic. The COVID-19 pandemic required quick adaptations and agility in all aspects of communications. For many clients, especially B2B ones, an engaging social media strategy was not always the top priority pre-pandemic. […]
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