Concrete Action Is Critical for Socially Engaged PR
April 7, 2022
Group Gordon’s Efe Osagie explains why socially engaged PR requires action to back up words. This past month we celebrated International Women’s Day on March 8th. In support of the holiday, many companies took to Twitter and other social media to express their support of women’s equality. But what they didn’t expect was for a […]
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Steady Thought Leadership in a Sea of Controversy
March 24, 2022
Group Gordon’s Jon Bergman explores the delicate art of being a thought leader without courting unnecessary controversy. Many PR clients strive to become thought leaders – people and organizations with relevant and respected opinions. One of the most effective ways our clients have achieved thought leadership is by translating their expertise into credible and unique […]
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3 PR Lessons That Apply to Remote Work
March 10, 2022
Group Gordon’s Miraal Naseer unpacks three key lessons from PR that make remote work more effective. Starting my first job remotely has been a unique experience, to say the least. As a Marketing and Business Development Associate who joined Group Gordon during the pandemic, I’ve since had to learn the fundamentals of three fields: public […]
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Mitigating a Crisis: Lessons from the Michigan/Wisconsin Incident
February 28, 2022
GG’s Andrew Jarrell provides post-game analysis on mitigating a crisis after an unfortunate incident at a basketball game between the Universities of Michigan and Wisconsin. After a relatively uneventful game between the University of Michigan’s and University of Wisconsin’s men’s basketball teams, a brawl broke out. As the coaches approached each other for the customary […]
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Creating a Solid Foundation with a New Client
February 10, 2022
Group Gordon’s Morgan Schare explains how to build trust and a solid foundation with a new client early on. Today’s world requires us all to be prepared for the unexpected, and when the unexpected happens, you need to be able to rely on the team around you. That’s why it’s more important than ever to […]
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The Best PR Firms Are Not Yes-Men
January 27, 2022
GG’S Elizabeth Gemdjian takes lessons from Novak Djokovic and Succession (spoiler alert!) to explain why the best PR firms will tell you what you need to hear, not just what you want to hear. In the past couple of weeks, I’ve been following two crises – one in the real world, one in a TV […]
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