Mitigating a Crisis: Lessons from the Michigan/Wisconsin Incident
February 28, 2022
GG’s Andrew Jarrell provides post-game analysis on mitigating a crisis after an unfortunate incident at a basketball game between the Universities of Michigan and Wisconsin. After a relatively uneventful game between the University of Michigan’s and University of Wisconsin’s men’s basketball teams, a brawl broke out. As the coaches approached each other for the customary […]
read more
Creating a Solid Foundation with a New Client
February 10, 2022
Group Gordon’s Morgan Schare explains how to build trust and a solid foundation with a new client early on. Today’s world requires us all to be prepared for the unexpected, and when the unexpected happens, you need to be able to rely on the team around you. That’s why it’s more important than ever to […]
read more
The Best PR Firms Are Not Yes-Men
January 27, 2022
GG’S Elizabeth Gemdjian takes lessons from Novak Djokovic and Succession (spoiler alert!) to explain why the best PR firms will tell you what you need to hear, not just what you want to hear. In the past couple of weeks, I’ve been following two crises – one in the real world, one in a TV […]
read more
Leveraging Instagram Lives and Twitter Spaces for PR
January 13, 2022
Group Gordon’s Marykate Cary shares how organizations can best leverage Instagram Lives and Twitter Spaces to share their messages and connect with audiences. Instagram Live and Twitter Spaces are valuable social media tools for public relations that provide ways for individuals and organizations to connect with a wider audience. While you may be familiar with […]
read more
What PR can’t do
December 16, 2021
GG’s Emily Bell explains why PR can’t redeem a damaged reputation if the underlying issues remain. Typically, when my turn to write a blog comes around, there’s some heinous celebrity apology or tone-deaf corporate statement to critique. It’s easy enough to draw actionable takeaways for public relations professionals from the latest communications mishap trending on […]
read more
Happy Holidays!
December 14, 2021
From the GG family to yours, we’re sharing our best wishes for the holiday season. Here’s to a joyful and healthy 2022! #GGWrapped
read more