What PR Taught Me About Parenting
May 20, 2021
Group Gordon’s Lana Gersten reflects on PR skills that translate to parenting – and vice versa! Parenting a three-year-old and an almost one-year-old is challenging at any time. When you throw in a global pandemic, the challenges grow exponentially. I frequently ask for and take advice from my tribe of parent friends for matters big […]
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Social Media Lessons from the Pandemic
May 6, 2021
Group Gordon’s Marykate Cary shares social media lessons from the COVID-19 pandemic that will still have relevance and tangible benefits during recovery and post-pandemic. The COVID-19 pandemic required quick adaptations and agility in all aspects of communications. For many clients, especially B2B ones, an engaging social media strategy was not always the top priority pre-pandemic. […]
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Internal communications to demonstrate values and purpose
April 22, 2021
Group Gordon’s Lexy Siegel shares more about why it is a critical time for companies to align their external and internal communications efforts and ensure their purpose and values are clear to all of their audiences. During the pandemic, we’ve seen senseless murders and violence against communities of color, a volatile presidential election, an unprecedented […]
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Lessons in Crisis Management from a Royal Fiasco
April 8, 2021
Group Gordon’s Emily Bell shares the latest insights and crisis management lessons for the ongoing fiasco roiling the Royal Family. That’s right: we’re back with another installment of Royal PR-Watch. My colleague Rhani Franklin covered the initial backlash from – and serious PR missteps leading up to – Meghan Markle and Prince Harry’s internet-breaking Oprah […]
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Royal PR Lessons
March 15, 2021
Group Gordon’s Rhani Franklin explains why a royal PR mess erupted after Prince Harry and Meghan Markle sat down with Oprah. The whole world watched last Sunday night as former royals Meghan Markle and Prince Harry sat down with Oprah for a “bombshell” interview where the couple revealed shocking details about their lives as members […]
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Corporate Lessons for Higher Education Communications
February 25, 2021
Group Gordon’s Hillary Wasserman finds valuable lessons higher education communications can learn from corporate PR. Colleges and universities have unique communications needs and a myriad of opportunities for brand- and reputation-building. Higher education communications is distinct from nonprofit communications and can benefit from an approach that takes inspiration from corporate communications. There are three lessons […]
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