Takeaways from This Year’s Super Bowl Ads
February 20, 2020
Group Gordon’s James Seaton tackles the winning gameplan for the 2020 Super Bowl’s most successful ads. Super Bowl LIV saw a wide range of wacky, gripping, thought-provoking, and downright silly ads. Always a highlight of the event, Super Bowl ads keep your eyes glued to the TV during game breaks, sparking debates about which is […]
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PR LESSONS FROM “SUSSEXIT”
February 6, 2020
Group Gordon’s Hillary Wasserman examines what the royals can teach us about effective communication. On January 8, the Duke and Duchess of Sussex – otherwise known as Meghan Markle and Prince Harry – posted an Instagram that stunned the world and nearly broke the internet. The couple announced that they would be leaving the royal […]
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Communication in the Age of Disinformation
January 16, 2020
Group Gordon’s Nick Berkowitz explains why, in the age of disinformation, it’s essential to know your target audiences and ensure they trust your communications. With the Iowa Caucus just a few weeks away, efforts to warp public opinion are in full swing, especially through digital disinformation. On Monday, The New York Times reported that the […]
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The Power of Social Media Campaigns to Effect Change: #NotAgainSU
December 12, 2019
GG’s Erin Gaffney takes a close look at why the social media movement #NotAgainSU grew and influenced change. This past November, Syracuse University found itself in the national spotlight for a crisis concerning systematic racism. More than 11 hateful and racist crimes were reported on campus, with these accounts including verbal abuse, vandalism, and an […]
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Should you use Reddit?
December 2, 2019
GG’s Eric Margolis takes a deep dive into Reddit, explaining how the platform works and why it might make sense for your organization. You’ve probably heard of Reddit, the so-called “front page of the Internet.” But did you know that Reddit is the 6th most popular site in the U.S. and 18th in the world? […]
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Strong Crisis Management Begins Long Before the Crisis
November 14, 2019
Group Gordon’s Nick Bonavolonta explains why crisis management should really begin with proactive PR efforts before any challenges arise. In my last post, I outlined the key components of a crisis plan and the value of having one in place when a challenging situation arises. While being ready to play defense at a moment’s notice […]
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