Blog

Group Gordon’s Hillary Wasserman blogs about the lessons we can all learn from the White House’s communications strategy. 1.22.2015 President Obama used this week’s State of the Union to propose a bold agenda for his last two years in office. But the president isn’t the only one looking to reenergize his key platforms – the […]

Group Gordon’s Andrew Jarrell blogs about the metrics – quantifiable or not – that matter when evaluating PR success. 1.13.2015 Today, more than ever, companies rely on hard data to drive their businesses, measure impact, and evaluate success. Technology in particular has armed managers with new tools for quantifying their achievements, especially as it relates […]

Group Gordon’s Stephanie Ramirez blogs about how and when to go “on the record,” “off the record,” and “on background.” 12.11.2014 The Newsroom fans constantly hear characters use “on the record”, “off the record”, and “on background”, but how many actually know what each phrase means or how to use them? When used correctly, these […]

Group Gordon’s Michael Dolmatch blogs about the blunders that may land you on the communications Wall of Shame. 11.20.2014 Being immortalized on SportsCenter’s “Not Top Ten” list of the worst plays in sports keeps athletes up at night. In the communications field, we (usually) don’t have to worry about being kicked in the head, pitching […]

Group Gordon’s Alison Berg blogs about the risks and unintended consequences a viral campaign may bring. 11.6.2014 Every music hopeful with a guitar and YouTube account dreams of the day their videos go viral, transforming them into the next Justin Bieber (circa 2009). Many strive to have their stories shared by users, customers, or other […]